About Us

What we are

Sanfo Outdoor Products Co., Ltd

Sanfo Outdoor Products Co., Ltd was started in May 1997 after the original founder, Zhang Heng had backpacked to the west region of China. During his journey, he noticed the beginning stage of China’s outdoor industry and shared with some foreigners their experience. Eventually, that trip inspired him to establish a store committing to Sports, Happiness and Dream.

In March 1998, the first store was opened at the east gate of Beijing University. At that time, only very poor quality outdoor products could be served. Luckily, we caught the opportunity and the market began to boom.

Sanfo now is the largest domestic retail store. Till 2008; we have extended our business by 17 retail stores to Beijing, Shanghai and Wenzhou together with several franchise stores in other cities. We also offer direct sales via the Internet (www.sanfo.com), telephone and mail.

Besides, our club also organizes various outdoor adventures which have involved thousands of people into the outdoor activities.

We know that when you purchase an outdoor clothing or gear, you have expectation for its comfort, durability, value of the good itself as well as the guaranteed after-sale service from us. We evaluate each and every product and service to make sure it exceeds your expectation.

History

September, 1997 Zhangheng started Sanfo outdoor store shortly after his backpacking trip to western region of China. Located near Beijing University, it just covered 30 m2 .

October, 1998 The first outdoor camping activity on Simatai Great Wall of Sanfo Outdoor Club

May, 1999 Sanfo set up its own website. ( www.sanfo.com)

March, 2001 Opening of the store in Madian (W), Beijing, 450m2. (West Madian Store)

April, 2002 Opening of the store in CBD circle, Beijing, 100m2. (Guomao Store)

March, 2003 Opening of the store in Madian(E), Beijing, 260m2. (East Madian Store)

March, 2005 Opening of the store near the Stadium, Shanghai, 850 m2. (Shanghai Stadium Store)

March, 2005 Opening of the store near Chaoyang Park, Beijing, 400 m2. (Chaoyang Park Store)

April , 2006 Sanfo Land Fund is a non-profit group dedicated to the sustainability of the specialty outdoor channel and environment

January, 2007 Opening of the store in Green City, Golden Bridge, Shanghai, 160m2. (Shanghai Jin Qiao Store)

June, 2007 Opening of the store on Xiao Nan Rd, Wenzhou, Zhejiang Province, 140m2. (Wenzhou Store)

August, 2007 Opening of the store near Yuetan, Beijing, 500m2. (Yuetan Store)

September, 2007 Opening of the store near the Olympic Village, Beijing, 500 m2. (Olympic Village Store)

October, 2007 Opening of the store in Wujiaochang, Shanghai, 460 m2. (Shanghai Wujiaochang Store)

December, 2007 Opening of the store in Peking University, 150 m2. (Peking Univ. Store)

February, 2008 Opening of the store in Wangjing, Beijing, 1100 m2. (Wangjing Store)

April, 2008 Opening of the store in Gongzhufen, Beijing, 185 m2. (Gongzhufen Store)

April, 2008 Opening of the store in Gubei, Shanghai, 320 m2. (Gubei Store)

June, 2008 Opening of the store in Fangzhuang, Beijing, 313m2. (Fangzhuang Store)

July, 2008 Opening of the Action Store in Madian, Beijing, 700 m2. (Middle Madian Store)

October, 2008 Opening of the Store near the Stadium, Shanghai, 850 m2. (Shanghai Action Store)

March,2009 Opening of the store in Nanjing,800m2(Nanjing xinjiekou store)

December,2009 Opening of the store in Hangzhou(Hangzhou tianmushan Road store)

March,2010 Opening of the store near Wuhouci,Chengdu,367m2(Chengdu Wuhouci store)

April,2010 Opening of the store in Jinxianghe Road,Nanjing,260m2(Nanjing Jinxianghe Road store)

April,2010 Opening of the store in Zhenhua Road,Shenzhen,260m2(Shenzhen Zhenhua Road store)

May,2010 Success purchase of two stores in Shenyang(Huaiyuanmen store, 436m2 and Shifu Road store 800m2)

May,2010 Opening of the store near Nijiaqiao,Chengdu,280m2(Chengdu nijiaqiao store)

Sanfo Outdoor Equipment Co., Ltd

Culture

Mission: Sports, Happiness, Dream

Business Philosophy: Honest Business, Guaranteed service

Goal: To become the best as well as the biggest Outdoor Equipments Chain Stores In China.

We devote to offering whole-series outdoor products for every outdoor and leisure sports enthusiasts according to their requirement. The chain stores in Beijing, Shanghai, and Wenzhou (Zhejiang Province) and some franchise stores in other regions can meet the needs of you in China. Also, on-line store is also available.

Business Co-operation

Purchasing Department

If you are outdoor product manufacture, brand dealer or supplier, welcome to contact us, we can provide you with the platform to popularize your products and brands.

Contact List:wei Yan, liling Jia, wenchao Fan
E-mail Address: product@sanfo.com
Address: No.5 , Building 4, South Madian Village, Xi Cheng District
Work time: Monday-Friday 10:00am-6:00pm

Sanfo Outdoor Club

Founded in 1998, Sanfo Outdoor Club commits itself to the popularity and extension of outdoor sports in China. Nowadays, it plans and organizes rich and colorful activities for more than 70,000 members both at home and abroad.